This week we are joined by Rodney Hines, the Co-founder and CEO of Métier Brewing Company. Métier Brewing Company is a mission-driven brewery based in the Seattle area. Rodney explains how Métier has changed their business and customer relationships during the pandemic. He also shares how they have increased diversity awareness through those customer relationships.

Rodney details how the business has been able to grow through social channels and is able to give their customers a virtual experience during the pandemic.

He gives some specific tactics, content strategies, and channels that Metier Brewing uses.

Rodney also tells Ben and Adam why he is not afraid to get political on his social channels and shares personal stories and feedback from customers in response to current events. He also gives tips on how other companies can grow closer to customers by embracing the sensitive social and political topics of today.

 Ben asks Rodney to share how the pandemic has changed Métier’s business model and what brands have impressed him.