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Leveraging Social Media
In episode 203 of Small Business Talk with Cathy Smith, Cathy dives into the world of social media and how small businesses can leverage these platforms for optimal growth. Cathy sets the stage by discussing the importance of choosing the right platform, understanding its rules, and working within these guidelines to ensure maximum reach.
She emphasises the need to provide a mix of educational content and entertainment while regularly promoting your products or services. However, she warns about being careful with linking out from the platform, comparing it to inviting guests to one party, then asking them to leave for another.
Cathy further addresses how to approach sharing content from competing platforms, like sharing a YouTube video on Facebook. She suggests uploading natively to each platform to avoid being penalised.
Discussing the importance of hashtags, she breaks down how to use them strategically on different platforms like Instagram, Facebook, and LinkedIn. Instagram loves lots of hashtags, whereas Facebook and LinkedIn prefer fewer and more precise ones.
In choosing a social media platform, Cathy advises considering where your audience spends time, the kind of content they consume, and the type of content you are comfortable creating. She stresses the value of consistency in posting and suggests using built the platform's own scheduling tools.
Cathy also discusses the importance of engagement and how to handle negative comments professionally and publicly. By doing so, businesses can reassure their audience that they value feedback and are working to address issues.
This episode is packed with practical advice for small businesses wanting to harness the power of social media effectively. Listen to episode 203 of Small Business Talk with Cathy Smith to learn how to navigate the social media landscape, connect with your audience, and build a successful online presence.
Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.
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By Cathy Smith
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In episode 203 of Small Business Talk with Cathy Smith, Cathy dives into the world of social media and how small businesses can leverage these platforms for optimal growth. Cathy sets the stage by discussing the importance of choosing the right platform, understanding its rules, and working within these guidelines to ensure maximum reach.
She emphasises the need to provide a mix of educational content and entertainment while regularly promoting your products or services. However, she warns about being careful with linking out from the platform, comparing it to inviting guests to one party, then asking them to leave for another.
Cathy further addresses how to approach sharing content from competing platforms, like sharing a YouTube video on Facebook. She suggests uploading natively to each platform to avoid being penalised.
Discussing the importance of hashtags, she breaks down how to use them strategically on different platforms like Instagram, Facebook, and LinkedIn. Instagram loves lots of hashtags, whereas Facebook and LinkedIn prefer fewer and more precise ones.
In choosing a social media platform, Cathy advises considering where your audience spends time, the kind of content they consume, and the type of content you are comfortable creating. She stresses the value of consistency in posting and suggests using built the platform's own scheduling tools.
Cathy also discusses the importance of engagement and how to handle negative comments professionally and publicly. By doing so, businesses can reassure their audience that they value feedback and are working to address issues.
This episode is packed with practical advice for small businesses wanting to harness the power of social media effectively. Listen to episode 203 of Small Business Talk with Cathy Smith to learn how to navigate the social media landscape, connect with your audience, and build a successful online presence.
Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.