Leveraging Social Media to Enact Positive Change with George Khalife

Not every professional needs to go out and create a blog, start a podcast, or build a platform, but we all have the opportunity to leverage the technology available to us in order to accelerate our careers. This is why social media can be so powerful! Today’s guest is George Khalife of the Toronto Stock Exchange. George is based in Chicago, where he helps Midwest-based companies access the Canadian public markets, and he is also the host of a podcast Let’s Grab Coffee. George has been able to leverage social media and build a platform to ultimately deliver a positive message and, in this episode, he shares with us how he did it. We discuss the value of building connections both online and offline, knowing your story and telling it authentically, and scheduling time for creativity. George gives us some tips and tricks on how to use LinkedIn to our benefit, and talks about documenting your experiences, building self-awareness, and finding mentors that you admire and respect. Looking to leverage social media to accelerate your career? Tune in to this episode of the Branch Out Podcast today!

Key Points From This Episode:

• How George used social media to build connections, start a podcast, and provide value.
• Advice for people to overcome anxiety and put themselves out there: Document your story.
• Storytelling and coming up with content are both muscles that you can exercise.
• Schedule white space – not all of our creativity happens at work, so make time for it!
• Leverage LinkedIn by following respected people in your industry and being an active user.
• George explains how important it is to build your connections in person as well as online.
• Every story is unique, so make sure to document, create, and talk about your experiences.
• Authenticity and building self-awareness and how George is continuously working on himself.
• The value of having mentors around you who you really admire and learning from them.
• Why it’s important to read or listen to podcasts to develop your mindset and connect the dots. 

Let’s Grab Coffee Podcast
George Khalife LinkedIn
Alex Drost LinkedIn
Connection Builders LinkedIn

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