We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z.

Owen Knight">Owen Knight, Director of Admission Engagement at Tulane University">Tulane University, shares how he and his team reach their target audience by leaning on their peers - current students within Tulane’s walls.

By building a team filled with bright, young interns who grasp the Gen Z social media landscape, Owen and his Admissions Office can meet prospective students where they are.

Join us as we discuss:

- How Tulane approaches the shifting social media landscape (4:50)

- Finding the balance between informing and entertaining (10:00)

- Organic conversations with students about content and trends (18:18)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Tulane Admission Instagram">Tulane Admission Instagram

- Tulane Admission TikTok">Tulane Admission TikTok

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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