In this episode of The Taylor Ten, Vice President Kait Stack sits down with Heather Krug, a seasoned entertainment and sports publicist, to uncover the power of tabloid media as a strategic PR tool.

From high-profile brand partnerships and viral social media drops to carefully orchestrated publicity stunts, we explore how tabloids—often dismissed as mere gossip—play a calculated role in shaping narratives, fueling buzz, and keeping celebrities and brands at the center of public conversation. In a world where celebrities drive the headlines, those who master the tabloid game can turn speculation into strategy and scandal into opportunity.