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Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends
Teresa Mastrangelo is the founder and principal analyst for Broadband Trends, an independent market analysis firm specializing in telecommunications. Teresa has 31 years of experience and is one of the leading analysts in her field on Broadband infrastructure and services. She joins ConnectThe2 to discuss what she looks for in a pitch meeting, what she wishes PR firms would do differently, and what she likes best about working as an independent analyst rather than for a large firm.
Quotes
• “The main thing that I’m looking for in a briefing is why should I care? What am I talking to you about? What is it that you’re offering that nobody else is doing? What’s the wow factor? If you have a new product, what’s different about it? What problems is it going to solve? … For me to care lets me explain this to everybody else and promote it. I’m looking for that opening to something unique and different that I believe is going to solve a problem and is something that the industry needs.” (06:04-06:55)
• “There’s always that company that’s ahead of its time, and it sounds really great, but nothing really happens with them.” (30:04-30:09)
• "[My proudest moment was] without a doubt it was being on NPR’s All Things Considered, when I got to go to a studio and be interviewed about the emerging voiceover IP market. It was quite exciting because I had people I had not heard from in years – coworkers, friends from high school – who said, ‘Hey I heard you on my commute home on All Things Considered.’ So, that was really cool to have people who honestly didn’t know anything about what I do for my career hearing me on the show. That was one of my highlights for sure.” (33:36-34:20)
Links
https://www.broadbandtrends.com/blog-1
Learn more about Connect2 Communications:
Website: https://www.connect2comm.com/
Podcast home page: https://www.connect2comm.com/podcast
Twitter handle: @Connect2_Comm
Instagram handle: @connect2_comm
LinkedIn: https://www.linkedin.com/company/connect2-communications
Facebook: https://www.facebook.com/Connect2-Communications
View all episodes
By Connect2 CommunicationsTeresa Mastrangelo is the founder and principal analyst for Broadband Trends, an independent market analysis firm specializing in telecommunications. Teresa has 31 years of experience and is one of the leading analysts in her field on Broadband infrastructure and services. She joins ConnectThe2 to discuss what she looks for in a pitch meeting, what she wishes PR firms would do differently, and what she likes best about working as an independent analyst rather than for a large firm.
Quotes
• “The main thing that I’m looking for in a briefing is why should I care? What am I talking to you about? What is it that you’re offering that nobody else is doing? What’s the wow factor? If you have a new product, what’s different about it? What problems is it going to solve? … For me to care lets me explain this to everybody else and promote it. I’m looking for that opening to something unique and different that I believe is going to solve a problem and is something that the industry needs.” (06:04-06:55)
• “There’s always that company that’s ahead of its time, and it sounds really great, but nothing really happens with them.” (30:04-30:09)
• "[My proudest moment was] without a doubt it was being on NPR’s All Things Considered, when I got to go to a studio and be interviewed about the emerging voiceover IP market. It was quite exciting because I had people I had not heard from in years – coworkers, friends from high school – who said, ‘Hey I heard you on my commute home on All Things Considered.’ So, that was really cool to have people who honestly didn’t know anything about what I do for my career hearing me on the show. That was one of my highlights for sure.” (33:36-34:20)
Links
https://www.broadbandtrends.com/blog-1
Learn more about Connect2 Communications:
Website: https://www.connect2comm.com/
Podcast home page: https://www.connect2comm.com/podcast
Twitter handle: @Connect2_Comm
Instagram handle: @connect2_comm
LinkedIn: https://www.linkedin.com/company/connect2-communications
Facebook: https://www.facebook.com/Connect2-Communications