Ecommerce Psychology Podcast

Leveraging the Mere Exposure Effect for Brand Recognition


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Have you ever found yourself humming a jingle you barely liked at first? Or perhaps you noticed a brand logo repeatedly and started feeling more comfortable with it, even if you never planned to buy its products? That magical shift could be due to the mere exposure effect—the simple idea that we grow fond of something just because we encounter it often. Curious to learn how this subtle psychological phenomenon can transform your brand recognition strategy? By the time you finish reading, you will discover how repeated exposure can make potential customers choose you over your competitors. Ready to begin? Let’s dive in!

Full Article: https://ecommercepsychology.com/leveraging-the-mere-exposure-effect-for-brand-recognition/

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Ecommerce Psychology PodcastBy Muhammed from Growth Suite