How do you advance from good value quantification to even better value storytelling?

In this episode we explore a value leader's journey from traditional financial justification to  value storytelling. Giuliano Da Silva is our guide, a Senior Director of Value Consulting for customer experience platform firm Genesys, and a long time value marketing, product and services leader.

We discuss the importance of evolving to a storytelling approach, what elements were needed to affect the change, and how this shift has elevated his value marketing, selling and customer success efforts even further.