Have you ever found yourself more drawn to a brand after they made a mistake and handled it well? Maybe it was that time KFC ran out of chicken (yes, a chicken restaurant without chicken!) and responded with a brilliant “FCK” apology campaign. Or perhaps it was when Slack openly shared updates during an outage, making you feel like a human was actually behind their operations.

If so, you’ve experienced the Pratfall Effect in action—a fascinating psychological phenomenon where brands become more likable after showing vulnerability, not less.

Full Article: https://ecommercepsychology.com/leveraging-the-pratfall-effect-for-authentic-brand-positioning/

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