Tony Hughes has recently written one of the most important books in professional sales in 2021 along with co-author Justin Michael. Tech-Powered Sales describes how all salespeople need to elevate their TQ (technology quotient) in order to drive scale and volume of non-value-added manual tasks in professional selling. This amazing book is being well-reviewed everywhere it’s seen. We talk with Tony about how we, as salespeople, future-proof our careers.

Highlights

• His journey to professional sales: How he got to where he is today. - 2:54
• What do I need to be good at as a professional sales person to future-proof my career? - 14:34
• The three reasons that deals die. - 22:28
• What technology is doing at the highest level for us today? - 26:54
• As a seller, how can you outsource tasks within your roles to technology so you can focus on the truly human elements of selling? - 29:39
• The essential technologies. - 32:57
• The theory of reciprocity. - 37:27
• Two reasons why trigger events are important. - 39:21
• Tony says to do these critical things in sales management to be more effective. - 49:18
• How to get in contact with Tony. - 51:06 Episode Resources
• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox 
• https://www.facebook.com/inthefunnel
• Connect with Tony Hughes
• https://www.tonyhughes.com.au/
• https://www.rsvpselling.com/
• https://au.linkedin.com/in/hughestony
• https://www.facebook.com/tonyhughes.rsvpselling
• https://www.youtube.com/user/RSVPselling/playlists