In this episode, Christina delves into the topic of achieving virality on LinkedIn. She emphasizes the importance of personal content, discussing trending topics, building an engaged network, timing of posts, and utilizing various content formats. Christina provides valuable insights on creating hooks to draw in the audience and shares practical tips for maximizing engagement on the platform. 

KEY TAKEAWAYS

• Share real photos, videos, and passion to connect with your audience on a personal level.

• Utilize trending stories on LinkedIn and mainstream media to create relevant content that sparks engagement.

• Connect with individuals who share mutual interests and potential business opportunities to increase engagement.

• Experiment with posting times to determine when your audience is most active and engaged.

• Utilize various content formats on LinkedIn, such as text-only posts, videos, carousels, polls, and articles, to keep your audience engaged and interested.

BEST MOMENTS

"LinkedIn's one of those platforms where people are kind of almost scared of it. And I don't know why, because it's no different to anywhere else."

"Personal content is all about real photos, real videos, people seeing the whites of your eyes, the smile on your face, and being able to engage in you in that way."

"If you are just constantly connecting, connecting, connecting, connecting with anyone and everyone, you're probably not going to have an engaged network."

"Timing is another one as well. Pay attention to the timing that works for you. You will find there's particular times of the day, perhaps, or days of the week, where when you post those moments, that's when you see more engagement happening."

"What's that first line of text in that post? What is that caption on that photo? When you are recording your video, what's the first line out of your mouth that people are going to see there?"

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!