Host Michael Bridgeman is joined by guest co-host Dave Pountney,  featured in episode 20 of Data Conversations, as he chats to acclaimed thought leader and global strategy innovator, Greg Bernarda. An alumnus of the World Economic Forum and shortlisted in the Thinkers50 strategy shortlist, Greg is the mastermind behind the concept of ‘up-ruption’ — a framework for redesigning business ecosystems to drive societal progress. Co-author of Value Proposition Design: How to Create Products and Services Customers Want, the sequel to the best-selling handbook Business Model Generation, Greg shares his insights into reshaping industries and fostering systemic change.