<p>We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, <a href="https://www.digitalgrowth.com/banking-on-digital-growth-book">Banking on Digital Growth</a>, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.</p>

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

<p>We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, <a href="https://www.digitalgrowth.com/banking-on-digital-growth-book" rel="noopener noreferrer">Banking on Digital Growth</a>, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.</p>

Leveraging Value Prop to Improve Your Website’s Content

This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation game, get more creative, and be more empowered to drive revenue, you’ve come to the right place.

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Leveraging Value Prop to Improve Your Website’s Content

Leveraging Value Prop to Improve Your Website’s Content