On today’s episode, host Katya Allison is joined by David Allison, Founder of Valuegraphics, to learn about a more effective way to create a targeted marketing strategic plan.

The concept of valuegraphics offers marketers some new perspectives on market segmentation:

• Individual values inform purchasing decisions more than traditional demographics like age or gender.
• Values may seem abstract but can be quantified and analyzed just like any other data point.
• Understanding personal values can build customer personas that are less clichéd; therefore, more effective.
• Because values inform action, building valuegraphic profiles can help marketers better predict potential customer behavior.
• Despite their value, valuegraphics should be viewed as a starting point for market research and planning, not a silver bullet solution.

For David, understanding who a person is starts with understanding their values, and that knowledge helps drive marketing strategy.

• David Allison | Twitter - https://twitter.com/DavidAllisonInc
• Valuegraphics | Website - https://valuegraphics.com/
• Valuegraphics | Twitter - https://twitter.com/valuegraphics_?lang=en
• We Are All the Same Age Now | https://valuegraphics.com/books
• Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/
• GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

#content #PR #Affiliatemarketing #influencermarketing #creatormanagement