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Leveraging Video and Data-Driven Strategies in B2B Marketing
CMO Intel Podcast CMO Intel
Links:
Release Date: December 18, 2024
In this episode of the CMO Intel podcast, hosts Reese and Mark delve into the transformative impact of Questex's Fierce Network's new video platform, FNTV, on B2B marketing, particularly within the communications industry. They explore how this platform underscores the growing importance of video content, especially short-form, in providing strategic insights to executive decision-makers.
Reese and Mark highlight the necessity for Chief Marketing Officers (CMOs) to leverage data-driven insights to craft engaging content. They discuss the potential of forming partnerships with platforms like FNTV to enhance both reach and credibility in the marketplace.
The conversation also navigates through the fintech sector, examining the marketing implications for companies such as Nu Holdings and SoFi Technologies. The hosts discuss the critical role of localization, data analytics, and personalized marketing strategies in managing diverse and evolving markets, with a particular focus on the U.S. and Latin America.
Overall, the segment emphasizes the imperative for CMOs to innovate, adapt, and embrace new technologies and strategies. This adaptability is crucial to maintaining competitiveness in the rapidly evolving marketing landscape.
Links:
Questex's Fierce Network Unveils FNTV: Revolutionizing Video Content for the Global Communications Industry
Better Fintech Stock: SoFi Technologies vs. Nu Holdings
View all episodes
By Reese ParkerCMO Intel Podcast CMO Intel
Links:
Release Date: December 18, 2024
In this episode of the CMO Intel podcast, hosts Reese and Mark delve into the transformative impact of Questex's Fierce Network's new video platform, FNTV, on B2B marketing, particularly within the communications industry. They explore how this platform underscores the growing importance of video content, especially short-form, in providing strategic insights to executive decision-makers.
Reese and Mark highlight the necessity for Chief Marketing Officers (CMOs) to leverage data-driven insights to craft engaging content. They discuss the potential of forming partnerships with platforms like FNTV to enhance both reach and credibility in the marketplace.
The conversation also navigates through the fintech sector, examining the marketing implications for companies such as Nu Holdings and SoFi Technologies. The hosts discuss the critical role of localization, data analytics, and personalized marketing strategies in managing diverse and evolving markets, with a particular focus on the U.S. and Latin America.
Overall, the segment emphasizes the imperative for CMOs to innovate, adapt, and embrace new technologies and strategies. This adaptability is crucial to maintaining competitiveness in the rapidly evolving marketing landscape.
Links:
Questex's Fierce Network Unveils FNTV: Revolutionizing Video Content for the Global Communications Industry
Better Fintech Stock: SoFi Technologies vs. Nu Holdings