04.11.2019 - By Adam Draper
A whole lot of founders make the mistake of undervaluing their product. Some even give it away for free, not realizing that generating revenue is critical to proving out a business model and attracting venture investors. Healthcare education startup GIBLIB struggled to gain traction until the team shifted to a subscription-based platform, and now they are thriving in their mission to leverage virtual reality to revolutionize medical training.