David Pisarek, Founder and CEO of Wow Digital

In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.