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Leveraging WeChat ecosystem to build a profitable cross-border product with Drew Kirchhoff, Co-Founder and Head of Product of Yoli
Drew Kirchhoff is a product guy. After studying finance in the USA and working for a diamond investment firm in China, Drew became one of the most successful product managers to publish the game Crossy Road in the market achieving more than one hundred million downloads.
“A great product manager makes a great CEO”. After being a product manager, he co-founded Yoli which allows users to learn English directly through WeChat. He shared how he and his co-founders found the market opportunities driven by the advent of WeChat, how they launched the company, developed Yoli WeChat mini-program and later, he explored deeper in the technical area to improve the product.
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By Chinaccelerator
4.9
1111 ratings
Drew Kirchhoff is a product guy. After studying finance in the USA and working for a diamond investment firm in China, Drew became one of the most successful product managers to publish the game Crossy Road in the market achieving more than one hundred million downloads.
“A great product manager makes a great CEO”. After being a product manager, he co-founded Yoli which allows users to learn English directly through WeChat. He shared how he and his co-founders found the market opportunities driven by the advent of WeChat, how they launched the company, developed Yoli WeChat mini-program and later, he explored deeper in the technical area to improve the product.