Very few marketers seem to do this, and that’s a mistake because it can bring you a lot of traffic and a lot of exposure. I’m talking about writing articles that are meant for reprint.

You write articles for yourself and your own purposes all the time. However, your influence only spreads so far – especially when you’re first starting out. Wouldn't you love it if you could write an article and have dozens of marketers post it with a resource box pointing to your website? It would end up all over the web-- in their newsletters, on their blog, off-line, in e-zines, in magazines, and more. This is basically free advertising, branding, and traffic that is mutually beneficial.

Consider writing these articles that are available for reprint, that include an author’s resource box. Anyone is free to use these articles as long as they leave your resource box intact.

Why would anyone use your article? For one thing, it offers their audience a different viewpoint-- yours. They write a certain way and are limited by their own experience. They love being able to showcase content from others in their niche. For another thing, using reprint articles saves them a ton of time. Maybe they’re running behind and don’t have anything to post on their blog that day. So, they grab your reprint article and use it. They benefit and you benefit!

Tell people that they are allowed to share certain content, and they will. This content will spread wide and far, all over the web and even offline. Remember that you'll get a lot further if you leverage the needs and wants of other people (in this case, people who want high quality content for their own business). Find ingenious ways to help others help you get more traffic, and you'll win.

Turn Your Articles into Free Reports

You should always strive to use your content in more than one way. It’s always surprising when people spend a lot of time writing articles or another type of content and only use it once. If you’re writing high-quality content, you’re actually doing people a disservice by not using it multiple times over. People want and need to see your great content. You can save yourself a lot of time and energy by repurposing quality content.

One way you can repurpose content is to collect your very best articles into free reports. Let’s say you’ve written 10 phenomenal blog posts that you really consider being your key content. Gather those up and edit them into one report, saving it as a PDF.

After you have this longer report ready, you can sell it. You can earn some great money by publishing it on your own, offering for sale via Amazon Kindle, or even using it as a freebie bonus offer for something you’re selling or promoting.

Or, you can use the report is a list builder. You can offer it for free for those who sign up for your email list. People love to get great content for free, so it’s a no-brainer to go this route.

There are no limits to what you can do with these excellent reports. And the beautiful thing is it really doesn’t take that much more time and effort to gather articles you’ve already written. Putting these articles in the form of a report gives even more value for those who will receive them.

Create Rebrandable Reports

Have you ever wished you could just get other people to do your marketing for you? Well, that’s actually possible. You just have to give them a good reason to do it. Rebrandable reports give them that reason.

You can write reports (or gather previous articles in the form of a report) and allow people to put their own affiliate links in for your product, or even for other products. They don’t get to change the content or your branding, but they do get the chance to earn from your efforts. This gives them great incentive to post your report all over the web, email it to their list, offer it on their website, and so on.