The Life-Long Customer

Leveraging Your Customers to Tell Stories & Become Evangelists for Your B2B Product with Emily Figg, Vice President of Marketing, Onspring

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According to Emily Figg, B2B marketers absolutely must leverage their sales team to gather the best customer success stories.

“I always start with my sales team because they are the first touch point with our customers. 

After every time we close a new piece of business, I'll sit down with the sales rep and I'll say:

"Tell me where it started.”

“Where did they come from?”

“Did we meet them at an event or did they find us from Google?”

“What were they specifically asking for?”

//

To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

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The Life-Long CustomerBy Revenue Rhino
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