If you’ve ever felt like your prospects were waiting for you to stop talking so they could hang up on you, you’re not incorrect. Our brains have evolved to quickly sort new stimulus into categories and if you’re not surprising them or piquing a prospect’s interest, you won’t make the sale. That’s why we sat down with Moeed Amin, a student of neuroscience, to learn how we could leverage the software in our prospect’s brains to drive better conversations and relationships. It’s all in this week’s episode of Bulletproof Selling!