013: Leveraging Your Strength: An Interview with Sarah Cirelli

Find your most passionate people and put them in front, says Sarah Cirelli, marketing practice leader and head of marketing for Grassi & Co. in New York. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Sarah all about her new role at Grassi, why it’s so important to work with people’s strengths and how cultivating brand ambassadors at your firm is a key marketing strategy for 2019. Join us! Sarah Cirelli Twitter | Facebook | LinkedIn Head of Marketing, internationally recognized social/video/marketing strategist and non-sleeper, Sarah Cirelli has spent 10+ years coordinating and implementing various interactive, strategic and social marketing strategies to professional service firms. Perhaps best known for the accounting profession's famous viral video sensations and strategic social media strategy, Accounting Today honored her as “Top 100 Most Influential People” in the Accounting Profession two years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching the age of 30. Wildly fascinated by people, motivated by what makes them tick and a firm believer that success is a result of hard work, performance-driven energy and a little bit of humor. Sarah is currently the Marketing Practice Leader, Head of Marketing for Grassi & Co. based in New York. She manages a wildly talented marketing department. Together, they provide strategic and innovative marketing guidance for their firm. They are strategic partners and an integral component to the growth and excellence of their firm, clients and each other.     Accounting Marketing Doesn’t Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or feedback? Email us at [email protected]