Today’s brands distinguish themselves by building rapport with their consumers, which is why companies are increasingly looking to technology to provide new ways to foster closer connections and personalized service. In this episode, Piers Fawkes, founder of PSFK, speaks to Mark Rosen, executive vice president and president of global e-commerce at Levi Strauss, about how he drives growth, consumer loyalty and sustainable profitability using technology like AI, natural language processing and conversational commerce to better serve consumers.