When a company is as established as Levi’s (founded in the late 1800s), they have to continue to please generations-loyal customers and solve new problems for younger jean-wearers. With each initiative of marketing and product development, Levi’s ensures customer satisfaction by hitting the ground, listening, and learning from the consumers in their markets.

Levi's - Creating popular collections based on Customer Feedback & Co-creation

Why should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation?

We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry!

We talked to brands, young and old, from all over the globe, including Zappos, Levi's and Element. We specifically talked to brands that managed to turn their brands into a lifestyle, part of a scene, part of their customers' life. 

Listening to our podcast will give you inspiration. Listening to these insider stories will help you understand the real value of putting your customers first.

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Why should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation? We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry! We talked to brands, young and old, from all over the globe, including Zappos, Levi's and Element. We specifically talked to brands that managed to turn their brands into a lifestyle, part of a scene, part of their customers' life. Listening to our podcast will give you inspiration. Listening to these insider stories will help you understand the real value of putting your customers first.

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Levi's - Creating popular collections based on Customer Feedback & Co-creation

Levi's - Creating popular collections based on Customer Feedback & Co-creation