Lew Sabbag has 25 years of marketing experience and now works with businesses to improve their content marketing strategies. Currently, he is the VP of Social Media and Community for the American Marketing Association in Boston. Lew recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.

“For smaller firms, just get started. Pick a channel, and get one running!”

Lew discusses tips for effective content marketing in social media:

Have a presence that allows your company to be seen as ‘people’.

Create local pages for large companies.

Give quick responses.

Change your message across platforms.

Find the right person for the right answer.