What's going on everybody, hey I want to welcome you to another episode of learning from the experts and I am super stoked about this one today.

I actually have an expert on here with me...

So here's the deal.

I know how frustrating it is as an entrepreneur to waste countless hours sifting through wanna-be experts who never actually helped me in the end.

Then to learn years later that there was an expert who really could help me 100 times faster than learning on my own.

I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview real experts who can actually help you grow your business.

My name is Coulton Woods and you're listening to Learning From The Experts.

Let's go ahead and get started.

I want to introduce you to Marie Larson.

I've known Marie for almost a year now.

It's kind of crazy times flying.

Marie Larson is a podcasting expert.

She has her own agency.

She knows the stuff.

If you want to publish, if you need to get your name out there, if you need to blow up your podcast, this is the girl that you need to talk to you.

And obviously she's related to Steve Larson, so you know she's a killer and she makes stuff happen for you.

She was actually behind Steve's podcast, for quite a while from the beginning stages until it was just massive.

And then he had all these other people that do more niche down stuff, anyway, but she was behind it and helped him blow up that podcast.

So if you guys need your podcast blown up.

She's the woman.

So obviously Marie, my listeners don't really know who you are.

So I'm going to tell us a little bit about yourself.

How'd you get started in this?

What's your story?

What's up everyone.

My name is Marie Larsen.

Funny story, as Coulton was saying, I met him about a year ago at funnel hacking live and when I showed up to funnel hacking live this past year in 2018, I was like the poorest of poor kids, right?

I had no money to my name.

In fact, I left funnel hacking live with $78 to my name.

With that being said, I also had a coaching program that was $22,000 that I had to pay off in a year.

I had school to pay for and of course the day to day living circumstances as well, so I was pretty much in a pickle, and I had to figure out really quickly what I was supposed to be doing.

Now my brother Steven, he's a Rockstar.

If you guys have not heard of or know who Steve Larsen is, be sure to check him out.

Kids a Rockstar.

I'm not just saying that because I'm biased, but he really is super good at what he does.

So Stephen reached out to me when I had gotten home from serving a mission for the Church of Jesus Christ of Latter Day saints.

And when I got home, I wanted to be a dentist my whole life Coulton.

Here's the funny thing.

I wanted to be a dentist, really, really bad.

But I got home and I realized that my mom had sat down and she pulled out a list.

She was like, here are the people you're gonna have to talk to you.

Here's the stuff that you're going to have to do.

Here's the date you're going to go into a huge list of stuff.

Right?

And I freaked out and I looked at that list and I was like, holy crap.

I have no desire to go through and actually do that and to go and do the same thing every single day for the rest of my life. Now I love my dentist, thank you to my dentist.

But I realized it was not what I wanted to do for the rest of my life.

As I was sitting there talking to my brother Steven and my dad, they looked at me and said, Marie, we don't want to tell you how to live your life, but you should look into business.

And I was like, business?

That's so stupid.

Like, who does business that's so dumb.

And they both kind of chuckled.

Both my dad and Steven are pretty known within their industries.

Anyway, I started studying it out and as Stephen was walking away one day, he was like, oh, by the way, while you were gone for those that past year and a half, there's this thing called clickfunnels that happened, and you should check it out.

So I was like, all right man, whatever, if you want me to sell kitchenware, I guess I'll do that, you know, he was like, it's not kitchen where it's a software.

And I was like whatever.

Right.

So I had started studying out business.

I went to funnel hacking live.

I had no money, coaching that I had to pay for essentially, really, really quickly with not a lot of money to my name and I promised myself that I would not pull out or go into debt over this at all.

That was a big deal for me.

So I really buckled down hard and started going into podcasts even more.

Now I had done Stephen's podcast for a really, really long time and it was really fun.

We had thought of ideas and strategies and things that we could do together and stuff like that.

But it was just Kinda my side Gig, you know, a little hustle.

It really wasn't helping me too much.

It was helping me get by with groceries pretty much.

That was exactly what I was doing.

And I realized that I wanted to figure out how I can make more money off of this. I realized that there was a very profitable way to go about it.

As I was doing this with Stephen, I realize that you can make a ton of money off of a podcast if you actually went about it the right way.

But the biggest thing is that Stephen and I realized that as we were doing the podcast that he was getting a lot of face right, that people are starting to see him on Facebook, on Instagram, on twitter, on Spotify, on YouTube.

And it was going all over the place.

It was all over and his face was getting all over the place and people in his audience started to grow and it was slow and steady and it kept growing and it kept growing and we we're freaking out.

I remember when we hit our first year, I don't know, I was like our first 20,000 downloads and we were freaking out.

We're like, holy crap we did it.

We're in the clear and now he's done hundreds of thousands of downloads for his stuff.

But the first time that that happened, it was a big deal for us.

So push come to shove, I realized that there was a lot that I could be doing with podcasting in order to grow these influencers in an authentic way where people can go through and find their value and use it within their own businesses.

So finding out those, those influencers, those people who are just born to do that, they were there, they're crucial to find and there are a lot of them that don't know that they have this voice inside of them that is ready to explode out.

But publishing consistently and really getting your voice out there a lot.

So in a long sentence, Coulton, to answer your question like seven minutes ago, I started doing podcasting.

I'm out of a mode of survival for sure.

That's actually really interesting.

Something that I've realized or noticed about entrepreneurs.

First off, whenever we get into the corporate world or the nine to five, our soul just kind of gets eaten away.

It just sucks the soul out of us.

I was in the corporate world for a little bit and I remember every day I felt like I was dying more and more.

That's just the way it is.

So for us entrepreneurs, it's like we have a message or something that we have to take out to the world and we just have to get it out there.

That's awesome that you're helping them get it out there as much as possible.

One thing you said is Steve is everywhere now.

How is that possible for Steve to be everywhere yet be working a job at click funnels?

That was not just a nine to five job.

He was working quite a bit there.

How is it possible that he was even doing that?

Steve's not a normal kid.

We'll just put that out there and if he listens to this, he'll just laugh at that, but I'm going to say Stephen was not working a nine to five.

He was working nine to five by waking up at 4:00 or 5:00 in the morning, doing as much as he could beforehand due to his nine to five.

Then come home with his family for an hour or two and then work until like 1:00 in the morning.

And that was his grind.

That was his hustle.

So he was pretty much working to nine to five jobs, just not directly 9 to 5.

Totally.

I know Steven's, well obviously you work with them, that dude, he can work.

He's the man.

So it makes sense.

So I wrote down a question, how do you get people's value out of them?

How do you get their voice when you do a podcast?

What's the most important part of doing a podcast?

Like how do you, how do you make them so that they can be relatable?

So people want to listen to them.

People want to follow them.

Is that something that we can talk about?

I will tell you first things first guys do not be the individual that tries to get into podcasting or a YouTube, channel or a Facebook group or start building out something that does it for a month, see that there's not that many results and then give up.

The key is being consistent.

Steven, we didn't see a ton of results until probably this past six months or so with his podcast as it was like a year and a half of consistent publishing before it exploded to the point where Steven's doing super well.

But that means, I mean as we were publishing for him two to three times a week, sometimes four.

It just really depended.

But the more that we could push out the content and overdeliver and show people that he wasn't going anywhere, that it wasn't just on a whim decision, that he was going to do it, that he was going to be consistent, that he was going to do it, and that people could know that if they wanted the information or content from him, that he was the person to go to.

Right.

That if they wanted information about funnels, he would be the one that they would go to first.

For sure.

Now a lot of people will get really upset because they'll get three episodes in and say, 30 downloads.

That stinks.

And I'll just kind of laugh and say, no, that's normal.

That's incredible actually, and you get that.

That's awesome.

I'm so happy for you.

If you are a nobody with no following or anything like that, then you probably have your mom and your sister listening to your podcast and that's it.

Right?

But you need to go through and really push out and over deliver a ton.

A lot of people, as I said before, get really frustrated after a couple episodes, then they'll get to episode 13 or so.

Don't give up. If you guys have ever heard Mark Stern or anyone like that within the funnel industry, he always raves about the rule of 30, right?

And I have this rule that when you get to episode 30, that's when your downloads actually start to double down.

And the reason for that being is that if you can go through and consistently published at least twice a week for and get up to 30 episodes, then people see that you're not going anywhere.

And I'll give you an example.

Um, economics, right?

If you're the type that's into podcasts, on your podcasting app on iTunes or whatever, apple podcasts on your phone, and type in the word "economics", there are going to be hundreds of different podcasts that show up there.

So many that will show, but the first one you'll see is one called freakenomics.

And then the other ones you'll see are one's that's done two episodes, one that's done six episodes when that's done, maybe like 15.

And then you'll see freakonomics, which has done hundreds and hundreds and hundreds and hundreds of episodes.

Now, from my perspective as a person who's jumping on and really does not know that much about economics, I will jump on and I will look and say, oh great.

This one show called freakonomics has hundreds of episodes.

This other one that's called economics for people who have no idea what economics even means, has two episodes on it.

Which one am I going to listen to you more?

Right?

Which one am I actually going to listen to?

I'll listen to that one has hundreds and hundreds of episodes on it because I know that I will be creating a relationship with those speakers that I don't want to listen to someone that only has two episodes down.

I'm not going to waste my time to go through and actually publish or listened to those two episodes as much unless I know the people.

I'm not going to go through and establish a relationship with those individuals because they're not worth my time.

Because I know that they're not going to be consistent with me, so why should I be consistent with them?

So that's a huge thing that I see, especially within the podcasting industry that people give up so quick.

If you look at Alex Charfen, Russell Brunson, Steve Larsen, you look at all these people who have hundreds and hundreds of episodes that are high quality, that are good, that have amazing content and value.

Of course I'm going to go through and listen to their stuff.

Of course those people I'm going to choose over, you know, some kid in his basement that has two episodes on his podcast.

I'm not going to go establish a relationship with that person when I know that there is someone over here who is actually trying to provide content and value for me.

Hopefully that makes sense.

Yeah, that's great.

Thank you so much for that.

I think that totally makes sense.

Lots of people, and I've noticed this too, they do start out, they get something going and then it's like I'm not really seeing any return on investment on it and then they give up.

But what I think is so awesome about podcasting too is you do it once and it's out there and you don't have to re-record it all the time.

Russell Brunson, Alex Charfen, those guys have hundreds of episodes and people can listen to them whenever they want.

They're always there.

I love that part about it.

Also to add in there, is that Russell often says, and it's one of my big things, is that "stories sell, facts tell".

Right? When he says that, guys, if you go listen to any of the best podcasters out there, you know the top ten and you'll go through and you'll start looking through them and you'll listen to them and it was in the first little bit.

You'll realize that they go through a pretty common structure, right?

I was like that weird kid that really loved English and would rather write a 20 page paper then go through and take a test.

Right.

And so I really understand that structure is really, really important and so when I would go through it and research and figure out these podcasts, I was realizing that their structure was pretty common and similar and with that being said, what happened is that they will go through and they would establish two principles, right?

On average they have at least two principles within a podcast or they hit one to two principals or topics and then after that then they have an average of two to three stories per topic.

Right?

And so each story is there to sell the topic more than just the topic itself.

Right.

And I'll give you an example of that as well.

In my origin story, right?

I was going through and telling you, well I wanted to be a dentist, but actually I realized I didn't want to do that for the rest of my life.

There were so many of you that were probably like, man, I realized there was a time that I was trying to do something that I didn't want to do and Coulton himself even jumped on this podcast and said I was in corporate for a little bit and that killed me.

There are so many people that are related to that and instantly because of that one topic, we all relate to it and our different aspects.

Now, of course, our stories are not all the same, but the stories are relatable enough where it's going to sell even more.

It's going to sell the topic more.

This topic of, oh my gosh, I can't do nine to five.

Yeah.

There's this one time that Coulton did nine to five and it sucks.

There's this time that Steven did nine to five and it sucked.

There was this time that Maria did nine to five and it sucks, and it's like, well, by the time you build out all these cases for this one point, we're going to sell that way faster than if someone just said don't do Nine to five it sucks.

Yeah.

I guess there's no nine to five psych because Coulton has experienced it, Maria's experienced it, Steven has experienced so many of these people who have experiences with it.

That's what's going to sell the actual topic, not just the topic itself.

Man, that is awesome guys.

That is gold right there.

If you were listening to that, you need to go back and re-listen to it because that is gold right there.

You'll notice a lot of interviews, even I started out asking about your story, like you were just saying, a lot of interviews are that way because that is how everybody starts relating to you.

And then you keep listening.

And then they want it.

They're like, oh, I relate so well to this person.

I'm going to have to keep listening.

It's funny because Steve Talks about starting your podcast and how you have to have your origin story as your first podcast.

So I did it on mine.

Hopefully it was good, but that's totally what I did on mine.

And just so I can help my listeners understand who I am and build a little bit of a credibility with them.

That's cool you help people do that with podcasts as well.

I've actually had a few podcasts just before this about changing customer's beliefs and I don't know about you, but I think podcasts are such a great way for you to change the beliefs of your customers or to help them understand that maybe the beliefs that they currently have may not be meeting their needs completely.

I don't know.

Do you have any thoughts on that?

Like, about helping people just kill it on their podcasts and blown them up that way?

Yep.

So as far as going on that, excuse me, sorry,

Just so you guys know, Marie did like four or five interviews yesterday.

So she's um, I'm kind of pushing her a little bit more today to give me one more interview.

So she's has to throw in a cough drop real quick.

I can't even imagine.

Things that I've seen with customers and how a podcast can affect that guy's beliefs are a great way to do customer research and I know that sounds really funny, but what I love about podcasting is there are so many reasons, but you can go through and take that content and push it out like crazy, right?

And repurpose it and take it and get transcriptions and then go through and build out blog posts and then we go on Facebook and Instagram posts and all these different things.

Um, and then by going through your stats, if you have any sort of social media stats, you can see what's converting really well.

I will tell you as well.

Some little trick and tip that I use is that I go through and within the industries that I'm researching for, whether it's mine or for a client or something like that.

Topics that are converting really well already.

Go through and talk about those.

Right?

And so I'll go and I'll jump into other industries and I'll see what blog posts for them are converting really well.

I'll go see what topics are converting really well, what podcasts are converting really well, which episodes are doing super, super well.

As soon as you can figure that out and see what people are already looking for and go do podcast episodes about that, that's going to spike like crazy.

That's going to help your downloads like crazy because people are already researched it for those.

That's awesome that you do that for your customers.

I'm sure that is huge.

They probably just love you for that.

Now you mentioned that it went to different platforms.

Can I just ask a quick question?

How many platforms do you usually push to for a podcast episode?

Like how many can you even push to?

I think it was for one of my clients in the past but we got him up to 27 different platforms.

There was a lot that.

I was using everything for it, from WordPress to Spotify to iHeart radio.

Google play too, you name it, we had it on that platform.

And so even now there are times where I'll go through and I'll hear someone say, yeah, there's this new platform coming out and it's called this or that.

I'll be like, I can get that out, get a podcast on that platform right now, no matter what it is, I'm always trying to figure out how to get stuff onto platforms.

And the reason for that being is that people are really, really concise and I guess consistent I should say with their social media platforms, right?

Like I'm an Instagram and Facebook user or like I hate twitter, I hate LinkedIn, I like all those things, but I go through and I push Publish to them because it's not about what I like, it's what my customers like.

It's what people are going to listen to, you know, their desired platform.

Right.

So that being said, you need to make sure that you are publishing to as many different platforms as humanly possible.

If you can go through and push them out to all these different platforms, you'll boost up the seo to all of them.

Right?

Then all of a sudden you are going through it and you were creating opportunity for people to find you, to share your stuff, to comment on your stuff, to go through and really hype it up for you rather than you go through and publish to one place.

Right.

iTunes to this day is the number one podcasting platform, right, and it will be, but there are people who choose to listen on anchor and other people would choose to listen on Libsyn and other people will choose to listen on Spotify and so that being said, you have to have your stuff on all these different platforms.

You can find customers that way.

It will be your most loyal people, whatever it is, but they're not going to go try and find you.

You have to provide the opportunity where they can find it easily.

Right?

Yeah, totally.

Thank you so much for sharing that.

I wanted to point that out because I don't think people realize the power that comes behind that and how you can click a button and all of these platforms instantly have your podcast or your episode, your content.

I think that's so powerful.

The whole thing with marketing and with a good business in general is that you make it as painless of a process as humanly possible.

Right?

Like you can't have it be this big thing where if you go through and you know, do this and this and then jumped through hoops this way or that way, people are gonna give up by the time you asked them to move their right finger.

Right.

And so they're not going to go jump through hoops to find your stuff.

I myself have gone through the process of where I wanted to go and purchase something and just because it was a hard process I gave up and went and bought it somewhere else.

And so I have to make my processes, my availability, as easy as possible for people so they can find me and that I'm easy to find and people can purchase from me easily.

That is huge.

That is so huge.

Thank you so much Marie.

I just want to say I've actually learned a lot from you myself, even with the podcast and stuff. I follow you on your Facebook group.

I follow your podcast as well, which if you guys aren't following her, you should jump on and start listening to her.

And I really wanted to get you on here because I wanted to help business owners, entrepreneurs, to know the power of podcasting and what it can do for them.

And what's so cool is you take it like they can literally just record their voice, their episode, give it to you and you just make it happen and make it go everywhere.

That's so cool.

I like that.

Sorry, did you have a comment on that?

No, it's way fun.

I love it.

I love being able to get their stuff ang go through edit and make sure that it sounds good.

And then add intro's and outros and all these little things and then after that I want it to be on as many different platforms as we possibly can find that podcast can be on.

Yeah.

So she is the expert at this.

She can tell you what you need to do with the best equipment, like the mic's, everything.

She knows where it's happening.

So if you guys are looking at getting any kind of content out there, podcasting, I would 100% suggest you talk to Marie because she can make it happen for you.

Mad respect for you and what I think is really cool too about you is you pushed through and made this happen.

I love your story.

I was there at funnel hacking live with you and I remember you going and signing up for the coaching program and you were like, I don't know how I'm gonna make this happen. Look at you now.

This is awesome.

I think that just goes to show what it can do for you if you push through and you make things happen.

You don't give up.

Not without a lot of temptation to give up, that's for sure.

There were many times where I reached out to my brother Stephen or Steve or whatever people call him and I said, man, I think I'm done.

Like I don't want to do this anymore.

This is really hard.

And he looked at me and said, well Marie, what else are you going to do?

You know, like lean in and you know, if you weren't going to do this, what else would you do?

And I said, I don't know.

And he was like, you go back to a nine to five, that's what you do.

And I was like, crap, you're right.

Dang it, I'm not going to do that.

And he's like, alright, well then lean in and make it work, Marie.

And so I am a 22 year old college kid who has thousands of dollars of coaching under her belt.

So cool.

Not from school as well, but you know, I have learned so much in this last little bit.

It's been life changing.

Extremely hard, you know, I'm trying to balance everything from homework to client work and there comes moments where I'm like, shoot, I have a 20 page paper due tonight, or I have client work that's due tonight.

Which one do I do?

The client of course.

But I have figured out little hacks to go through and do my homework.

And if I get kicked out for this, I'm sorry, but pretty much what I do is that I'll go through and I'll take my microphone, my podcasting mic.

I'll go through and read a few topics that I have to talk about in my paper and I'll go through and I'll record for 30 minutes straight and then I will get a transcription of it and then I will take that transcription and turn it in my paper.

Something that takes people two and a half weeks to write.

It takes me two and a half hours.

So yeah, not probably the best thing, but you know, I'm just trying to be smart about it.

No.

Yeah.

You know what's funny is I was actually telling my wife the other day, I was like, holy cow, I just did a 4,000 word podcast in like 30 minutes and that would have taken me forever in school.

Right.

I'm not the best writer.

I hated writing.

I was not an English guy.

I was totally not good at that stuff, but I just did like a 4,500 word podcast that ended up turning into a transcription.

I totally could have done that for like papers back in college.

Oh yeah.

I wish I would've known that hack back then, but that's so cool.

I just, I am amazed at your story and I think it's super cool.

I think back about my college days and not having any money.

I had to figure out something to do and that's when I started my repair business.

I don't know if you even knew that, but that got me through school.

It's funny, like if you look through a lot of entreprenuers they find something they enjoy, they do it and then they become an expert in it and then they started selling their services in that area for being an expert and then they are just killing it.

And then becoming an expert for the people.

Yes, exactly.

And defining the problem as well as you can.

Yeah.

Well, awesome Marie, that was awesome.

Thank you so much for that.

Are there any other, as Steve Larsen likes to say it, "truth nukes" that you want to drop for us today?

Um, one last truth nuke, I will put out there for listeners, if you guys are looking to start a podcast, there are several things that you need to get started, one being a good graphic, right?

And I can refer you to my graphic designer or to someone else that you might have.

That's fine too.

So that's really important.

You need a hosting service, you're going to also need an intro and outro.

Now there are podcasts out there that don't have intro's and Outro's and that's fine.

However, on the ones that convert really well, I actually have a call to action placed within them, right?

And so your intro should have steps that go through and explain who you are and, and kind of like your credibility stance on everything and then you should go through and make sure that you have established some sort of curiosity, some sort of question, right?

As you have established a goal and said, hey, join me as I established a seven figure business or something like that.

And people are gonna be like, Oh wow.

Well, how's she going to do accomplish that?

And people are wondering how is she going to do it, right?

Literally to ask the question for them because people are going to jump on and they're going to say, who is this person?

Why am I listening to them? Should I turn them off?

Should I keep listening to them?

That happens within the first couple of seconds?

So if you answer all those questions for them, then they'll keep listening to you, right?

Because they're intrigued on how the heck you're building or how you're going out and building out a business, how you're going about building it, you know, different aspects of your industry and then make sure as well in your outro that you go through and you ask people to rate and subscribe.

And if you don't ask your people, they're not going to do it.

So ask your people, rate and subscribe.

And then the other thing is to have some sort of call to action.

You want me to speak in your mastermind?

Go to example.com.

Do you want a free tee shirt? Go to examplecom.

Do you have another question for the podcast?

Go to the Facebook group.

Did it end up right and go there and really make sure that you have places where you can direct people.

If you're not directing your people then you just have a nice podcast, but if you can go and have a place where you're actually providing an opportunity for people to go somewhere, then you actually just might make some money off of it.

So yeah, that's pretty awesome.

Well, speaking to that, you guys, I'm going to have her on LearningFromTheExperts.com

She will be one of the experts that will be listed there so you can go and kind of find out a little bit more about her services, but other than that Marie, where can people find you?

What's the best place?

Yeah.

The best place to find me is probably my Facebook group, which is called profitable podcasting strategies for entrepreneurs.

I know it's a mouthful, but definitely getting those SEO words in there but check me out there or Facebook in general or Instagram as well and I can shoot those over to you guys.

I'm sure Coulton has a place to put all of that.

Yeah.

And that'd be awesome.

And what's your podcast name again?

Is it the Audio Expert?

Entrepreneur?

The audio entrepreneur?

I mean the industry of Russell Brunson, everything is experts.

So I just assumed it was the audio expert, you know what I mean?

Yep.

The audio entrepreneur.

That's right.

Awesome.

Thank you so much Marie for being on here and look forward to people getting to know you a little bit more and just killing it with their podcast, through your service.

So thank you so much for being on.

Thank you so much Coulton.

It was a real pleasure.

I really appreciate it.

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