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LG's Reinvention Marketing Strategy
LG went from Korea's first radio to a $6.5B brand. Here's how OLED dominance, a smart TV ad platform, and appliance subscriptions built their marketing strategy.
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By Angad SingiLG went from Korea's first radio to a $6.5B brand. Here's how OLED dominance, a smart TV ad platform, and appliance subscriptions built their marketing strategy.