What if the biggest problem with multifamily marketing isn't the technology—it's the messaging? In this episode, Reid sits down with Lia Nichole Smith of Spherexx to explore why brands spend too much time talking about features and not enough time understanding customer struggles. Together, they unpack the role of storytelling, trust, and strategy in an industry racing to embrace AI.

From brand positioning and customer research to responsible AI and long-term marketing strategy, Lia shares practical insights for building brands that people connect with—not just products they buy.