In this episode, I interview Liah Yoo, founder & CEO of Krave Beauty and skincare creator with 1.6M follower across YouTube, Instagram, and TikTok. We discuss Liah's path from launching her YouTube channel in 2012 while living in South Korea to starting Krave Beauty, her sustainable skincare brand in 2017. We delve into topics like the book that helped her unlock her growth as a YouTube creator, how to slow down the beauty industry & why it's so needed, evolving as an entrepreneur and a content creator, self-censorship in content creation, and lessons on sustainability for consumer brands.

Links & resources:

Liah's YouTube

Liah's Instagram

Krave Beauty's website