The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.

Here's what you'll learn:

• The importance of coordinated efforts between sales and marketing
• The challenges of over-measuring marketing impact
• How B2B marketing can be a more rewarding type of marketing