Library Marketing for Library Marketers

Welcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at: https://www.librarymarketingconference.org/

Congratulations to all of the scholarship winners and all of the exciting speakers who will be sharing their expertise at the conference! Apologies for some of the background noise in the recordings!

Maria Atilano is the Student Engagement Librarian at the University of North Florida's Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012.

Jennifer is the President of IntelliCraft Research, LLC – a strategic marketing and communications consulting firm to libraries, information centers, information professionals, and similar nonprofits. Jennifer is the past president of the Library Marketing & Communications Group and is now a Director at large!

Thank you again to Maria and Jennifer for being my guests on LM4LM!

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too. Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Welcome to our fourteenth episode; this episode was actually recorded on October 13, but life kind of got in the way for me, so I apologize. Here, I speak with Sarah Tolle, content strategist working as a Content Director for Black and White Zebra! You can find her online via her website: sarahtolle.com. Thank you again to Sarah for being my guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic for right now). There is a quick 3-question survey you can take.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Hey, how’s your July going? We’re on to episode 13, which was originally recorded last year before the holidays and has minimal edits! Apologies for the ongoing long spells of silence; that’s what happens when I get busy with teaching painting classes at local libraries in my area AND working full time. I always plan to not go so long between episodes again, but you know how life can be! Also I still need to figure out balancing in my edits, and once I figure out how to do that on Soundtrap, it’s on! So please know that I do appreciate any feedback you share with me!This podcast episode features guest speaker and library marketer Sara DeVries, Community Relations Manager at Herrick District Library in Holland, Michigan, my home state, and I am really grateful to her for taking time out of her busy schedule to talk:Thank you again to Sara for being a guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

We've reached double digits!

Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk with these professionals because they're so kind, creative and considerate, and they're authors!

Check out or purchase their book:

"Practical Marketing for the Academic Library":

https://www.amazon.com/Practical-Marketing-Academic-Stephanie-Espinoza/dp/1440872228

https://www.abc-clio.com/products/A6139P/

Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library's marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide.

Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University.

Thank you again to Stephanie and Kimberly for being guests on LM4LM!

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously allowed me to ask them questions that I forgot to get their names for an appropriate shout out to!

Curious about the Library Marketing & Communications Conference? It's held annually. Visit their website for more information, to sign up for their newsletter, to signup to volunteer for next year's conference, or to purchase swag, here: https://www.librarymarketingconference.org/

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a super helpful book called "The Library Marketing Toolkit" published in 2012. Find Ned online here: https://www.ned-potter.com/

Purchase his book through your favorite seller, or find it on Amazon here: https://www.amazon.com/Library-Marketing-Toolkit-Ned-Potter/dp/1856048063

I'll be at the Library Marketing & Communications Conference (LMCC) in Indianapolis next week! If you're in attendance, please say hi!

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now).

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our seventh episode, I met with fellow Michigander and local TLN Library friend, Jeff Milo. My apologies for the lateness in which I am posting this; we recorded a few weeks ago and my library has been incredibly busy with preparing our next quarter's print newsletter, among other things. I've been exhausted!

Jeff Milo has been working in libraries for more than half his life. Jeff started creating content for the Ferndale Library's social media accounts within his first month on the job and more than a decade later, he's still finding inventive and engaging ways to inform & excite people about their library, its services, and its many resources. Like literally any library staffer, Jeff wears lots of hats--he helps coordinate programming for adults, heads the library's Art & Exhibitions Committee, and hosts/produces the library's podcast, "A Little Too Quiet." Jeff holds a degree in journalism from Michigan State University--a degree he utilizes in his position as Ferndale's Marketing Coordinator, but when he's off the clock, he's also a reporter-at-large for 101.9 WDET FM and an infrequent contributor to the Metro Times.

This interview is more conversational and less formal than my previous ones as Jeff and I know each other from co-op meetings, conferences, and trainings we've attended!

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I'm thrilled to be talking with Angela Hursh again!

Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. And has 20+ years of experience as an Emmy-award-winning broadcast TV journalist.

SUPERLIBRARYMARKETING: 20% off the course Conquering Social Media: A Strategy for Libraries. Post about the promotional benefits of a library blog. Ann Handley’s newsletter and book, “Everybody Writes”. Drew Davis’s YT channel. Social Media Today. The Library Marketing BookClub.

Please email me at [email protected].

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.