Ad executive Chris Callahan joins Isaac and Charles for a discussion on advertising. Chris predicts the era of feel-good branding is almost over, and Isaac wonders why so many advertisers seem hell-bent on promoting a liberal agenda when half of their customers might get turned off by such sentiments. The Pepsi ad is naturally dissected, and Chris provides data about who actually buys Pepsi and why Pepsi might have made the ad in the first place. Charles and Isaac yell at each other. Also under the microscope is the 84 Lumber Super Bowl ad, and everyone offers some inappropriate suggestions for how it should have ended. Also discussed: Seth Rogen and Amy Schumer shilling beer, the Heineken and Danish TV ads promoting unity. Music: www.bensound.com