<p>Taking time from Phantom's new Columbia Watch License agreement, Jeff Wells tells us about the benefits and challenges of Licensing. From Nike, to Adidas, to Callaway and now Columbia Sportswear. Phantom shares who a good license partner is and who to specifically avoid. He also talks the start of the Michael Kors watch craze.</p>

Taking time from Phantom's new Columbia Watch License agreement, Jeff Wells tells us about the benefits and challenges of Licensing. From Nike, to Adidas, to Callaway and now Columbia Sportswear. Phantom shares who a good license partner is and who to specifically avoid. He also talks the start of the Michael Kors watch craze.

Licensing can be a "Royal" opportunity with Phantom Brand and Jeff Wells

Content and insight into the accessories world. From Shoes to watches, Jewelry to bags and everything that impacts them in the market. Comprised of interviews and discussions with the most influential leaders and owners in the industry. We talk trends, news, and topics important to know. Retail is changing, download our podcast and stay ahead.

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Licensing can be a "Royal" opportunity with Phantom Brand and Jeff Wells

Licensing can be a "Royal" opportunity with Phantom Brand and Jeff Wells