<p>Ever gone shopping for someone else and decided you deserved a gift too? In this episode, Mel and Dan explore the dark side of altruism, and how the decisions we make are often guided by a desire to balance out our emotional states.</p>

Ever gone shopping for someone else and decided you deserved a gift too? In this episode, Mel and Dan explore the dark side of altruism, and how the decisions we make are often guided by a desire to balance out our emotional states.

Licensing Effect: Why we order Diet Coke with our large Big Mac meals

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

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Licensing Effect: Why we order Diet Coke with our large Big Mac meals

Licensing Effect: Why we order Diet Coke with our large Big Mac meals

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