Should you license your invention — or launch it yourself? In this episode, Inventor Coach Brian Fried explains what licensing is, why it might be the smartest move for your invention, and how to know if it’s right for you. Learn the pros and cons, how to prepare your product, and what companies look for when choosing products to license.

📌 What You’ll Learn:

• What licensing is and how it works
• The biggest advantages and trade-offs
• How to know if licensing is right for you
• Brian’s top tips for getting companies interested
• Why preparation is everything in licensing

🎧 Listen to more episodes: https://InventionPlaybook.com
👤 Work with Brian: https://BrianFried.com
📱 Join our community: https://InventorSmart.com

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