A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it wrong can be a nightmare and leave piles of money on the table. 

In this episode we delve into a sub-topic of Intellectual Property: Licensing. Licensing is Trevor Prentice's specialty. As an Intellectual Property Strategist, he’s worked with businesses in numerous sectors and circumstances. In this conversation we get a clear definition of licensing. Trevor also explains how a good licensing strategy can benefit brands and inventors, open up new markets, create residual income and propel a new product forward. We talk about how to decide what to license, valuation strategies to figure out what your product or process is worth, what you can license, and more. 

Trevor Prentice at Whiverwill IP Services: www.whiverwill.com/
http://www.graphosproduct.com

Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.

Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches.

https://graphosproduct.com/

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Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice

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