In this episode of Founders Future, with host Milan Kohut, we’re joined by Nuno Soares, founder of LifeShifter Coaching. With more than 20 years of experience building and scaling IT-managed service companies across Portugal and the UK, Nuno now helps founders transition from being overworked operators to confident, self-aware leaders.

Nuno shares his candid journey—from starting out as a computer programmer, to building and losing his first IT business during the 2008 financial crisis, to later scaling a second company to a multi-million-pound operation. That lived experience now shapes his coaching philosophy. In this conversation, Nuno explains why most founders unknowingly become the biggest bottleneck in their own businesses, how shifting from a technician mindset to a leadership mindset unlocks growth, and why true progress starts with life alignment—not work-life balance. The episode also dives into Nuno’s REAL Method, his short-cycle planning approach, and why accountability and having a neutral sounding board can dramatically change a founder’s confidence and clarity.