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Life coaching is about transforming lives for the better. Maximising the reach and impact of life coaching is therefore clearly in the interests of our world as a whole. Despite that, Bill argues that  efforts to do so are hampered by issues that fall loosely into two 'buckets'. In this, Part 2, in the series, he deals with the second of the two 'buckets' he has identified. This has to do with the propensity of people in the modern day world to look for 'quick fix', rather than enduring, solutions to their problems.