The Press Room from Deloitte Insights

Life-hacks, nudges and choice architecture:

03.23.2016 - By Deloitte InsightsPlay

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We all make bad decisions—but that doesn’t mean we make them for no reason. Behavioral economics aims to explain why we act the way we do, in large and small ways, and helps us better understand our family, neighbors, employees, customers—and ourselves. The goal: to put our natural irrationality to good use.

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