Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane.

They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson.

The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg. How do brands inter-play with these and the directors and movies as brands themselves.

The Brand Guys highlight brand strategies and tools that can be used by brand managers and entrepreneurs to unlock the magic in their brands.