In this candid and unfiltered episode, Devin Physique and Dr. Ashley Contorno dive deep into the evolution of fitness influencing—from the early days of Shreds and Gymshark to the current culture of filters, fake engagement, and fast fame. Together, they unpack the blurred line between persona and person, the pressures of building and maintaining an online identity, and the mental toll of algorithm-driven validation.

They discuss the rise of PED use in influencer marketing, transparency (or lack thereof) around enhancements, and the ethical responsibility of creators. From bots to burnout, followers to facades, this episode pulls back the curtain on what really goes on behind the curated feeds—and how some influencers disappear when their image can no longer keep up.