The Advisor Advantage

Life Insurance: It's All About the Process- Dan Sullivan - Episode 020


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Summary:

In this episode, Tammi Brannan introduces Kim Butler and her guru Dan Sullivan. They open the floor on key concepts of how to become a successful whole life insurance advisor. The main conclusion: it's all about the process.

To learn more about the prosperity movement and help you and your clients build and keep wealth visit www.TheAdvisorAdvantage.com

Links in this Episode:

Dan's Sullivan's Strategic Coaching: The Multiplier Mindset

The Summit - www.TheSummit4Advisors.com

Show Notes:

00:00 Intro

00:52 Kim Butler and Dan Sullivan

01:09 Dan works and coaches industry leaders

01:47 Game changer advising

04:51 Advisors should have a thinking process that they market

08:00 Creation of Universal Life Insurance

09:21 Life insurance changed from over 1,000 to less than 30 agents- the ones who stuck around were focused on whole life insurance

13:41 US & Canada could strip commissions like UK for insurance agents

20:48 Product, Service, Experience

22:23 The most important part of buying the insurance is the experience and process

23:08 Why do you work for free?

24:41 History of the process change

25:00 Characteristics of changing the game

26:53 Understanding how clients operate

31:25 Keep the conversation open-ended, not linear

32:00 How to create enormous value in yourself to the client

34:09 The importance of silence

35:05 Industry transforming vs. Game-changing

40:04 Value of attending events/ workshops

43:20 Get the client thought process down on paper

46:54 Difference between machines and humans, answers and questions

49:00 Dan Sullivan has more life insurance than anyone

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The Advisor AdvantageBy Kim Butler and Tammi Brannan

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