Paul Weeler is co-founder and co-director of an hilarious clothing apparel and merchandise company called 'Life Is Crap'. Paul tells me about how a chance incident, whilst trapped in a British Pub, due to a 2cm snowfall, led to the brainwave of creating a company to parody the popular U.S. brand 'Life Is Good'. Paul describes how the company has evolved and how he takes the company motto 'Life is crap and laughter is the cure' to heart, putting it into action in his daily life.