Penny's back - and of all things - is banging on about Pictionary! After playing a game of Pictionary at the beach Penny realised that while like to think that we DO think about our audience when we communicate,  she's found that most of her clients find it harder than they realised thanks to very annoying cognitive bias.

Here's a quick link to an Empathy Map originally created by Dave Grey founder of XPLANE - https://xplane.com/the-empathy-map-a-human-centered-tool-for-understanding-how-your-audience-thinks/

 

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