In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR.

After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the host of popular podcasts like The Ice Project and YKTR Sports.

In this episode, Ice opens up about his incredible business journey over the last 7 years. You'll hear about the dramatic $100,000 gamble that changed his life and how he managed to build YKTR from scratch. Isaac shares the ups and downs of his entrepreneurial journey, revealing the biggest mistakes he made and how he overcame massive failures to find success.

Ice also gives us a behind-the-scenes look at the rebranding of YKTR, explaining what sparked the change and how the brand has evolved over the years. He shares his secrets to staying motivated, the strategies he uses to keep pushing forward, and the lessons he's learned about business and life.

In this episode:

• From NRL to Entrepreneur: How Isaac transitioned from playing rugby to creating YKTR, a multi-million dollar clothing brand.
• The $100,000 Gamble: The risky bet Isaac took that dramatically changed his life and propelled his business forward.
• Building YKTR: The steps Isaac took to build YKTR from scratch, transforming it into a successful brand.
• Dealing with Burnout: Isaac shares his experiences with burnout and how he managed to overcome it.
• Rebranding YKTR: The reasons behind YKTR’s rebranding and the process of evolving the brand over time.
• Biggest Business Mistakes: Isaac reveals his biggest business mistakes and how he learned from them.
• Mentorship: The importance of mentors in Isaac’s journey and how they contributed to his success.
• Ego and Growth: How Isaac dealt with his ego and the personal growth that came from it.
• Mental Health in Business: Isaac discusses the challenges of maintaining mental health while running a business.
• Personal and Business Balance: Tips from Isaac on finding balance between personal life and business.

---

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Instagram: https://www.instagram.com/iice_/?hl=en

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In this episode I sat down with serial entrepreneur, Dave Malcolm. A true performance marketer at heart, you wont find many with a more impressive CV than Dave.

Dave spent 7 years as the Head of Marketing at Rockstar Games where he worked on titles like Grand Theft Auto & Red Dead Redemption and had some of the most successful game launches of all time. After spending the better part of a decade leading the Marketing Function at Rockstar, Dave knew he wanted to go out on his own.

After a short period of working as a consultant and running his own Marketing Agency, Dave Co-Founded Marley Spoon, a direct competitor to Hello Fresh, a company that had dominated the industry for many years. The venture was a massive success to say the least. Within a few short years Dave grew the company from zero to over 350 staff and a successful IPO.

Since his successful exit from Marley Spoon, Dave is now focused on his latest venture Mist, which is a comprehensive mobile app designed to empower international students as you “Move, Settle & Live” in a new country. He also has his own successful, e-commerce start-up, Wavetree.

In this episode:

• Rockstar Games Experience: What running a marketing plan at that scale looks like and how his time at Rockstar shaped the way he advertises his products.
• Performance Marketing Masterclass: Dave breaks down his exact approach to performance marketing including setting clear KPI's, understanding your numbers, different content approaches, winning launch strategies and the mindset needed to be successful.
• Marley Spoon: The logistical challenges that came up with setting up the company, how they sold there first 10 subscriptions and the strategies they used to scale the business to over 300 staff and achieved a successful IPO.
• The Art of Building a Subscription Business: What metrics matter, how to read signals from your customers, improve retention and attract the right type of customer.
• Building Brand: How to create and sustain a strong brand and find your point of difference in a competitive market.
• Customer Insights: The importance of understanding customer behaviour and how you can use this information to optimise business strategies.
• Achieving Work-Life Balance: Dave's personal strategies for managing stress and avoiding burnout as an entrepreneur.

---

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Linkedin: https://www.linkedin.com/in/davemalcolm/

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In this episode, I sat down with Blake Austin. Blake is a Rugby League star who played 122 games in the NRL, 113 in the Super League and 2 for Great Britain.

Whilst Blake will be the first to admit his career had it's fair share of ups and downs but for a period he was one of the best players in the game. In 2015 Blake was named the Daly M, Five-Eighth of the year before leading the Canberra Raiders to a 10 game win streak, falling just 2 points short of a grand final birth, after losing in a tight game to the Melbourne Storm the following year in 2016.

From his humble beginnings in Mount Druitt, Blake shares his incredible journey of overcoming challenges and achieving success against all odds. Blake talks about growing up with limited resources and how that motivated him to strive for greatness. He opens up about the sacrifices and hard work it took to make it as a professional athlete and discusses his transition from rugby league to mentoring the next generation, sharing the most valuable lessons that he learned along the way.

In this episode:

• What life looked like growing up in Mount Druitt and why growing up out West drive him to succeed.
• The MENTAL EDGE that drove his success as a professional athlete.
• Coming through the grades at Penrith and the 3 year period that saw his career stagnate and almost end before it began.
• What Ricky Stuart said that convinced Blake to sign with the Canberra Raiders.
• What good leadership looks like and the reason Canberra got the best out of him.
• Trying to balance SELF-CONFIDENCE with being coachable & fitting into a system.
• "I used to lay in my hotel room in tears" - The reality of dealing with the PRESSURE and JUDGEMENT of being a first grade half.
• "I Loved Rugby League More Than I Loved PLAYING Rugby League" - Why Blake is so happy in retirement and what his next chapter of impact looks like.
• The current NRL team that Blake thinks would get the best out of him.

---

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Instagram: https://www.instagram.com/blakeaustin6/?hl=en

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Jack Henderson is the Founder of Henderson Advocacy and Endeavour Build. Jack's story is nothing short of incredible. From being expelled from school at 15 to building a $35 million property portfolio by the age of 27 showing how much is really possible when you have the right strategy.

In this episode, Jack shares how he went from earning $1,500 a week to making hundreds of thousands in a single day. Jack's story is packed with unique insights and strategies as well as practical advice that can help anyone looking to achieve financial freedom. Jack talks about the mentors who guided him, the risks he took, and the mindset that helped him overcome every obstacle. Jack's journey is filled with powerful lessons on building wealth, staying disciplined, and the importance of surrounding yourself with the right people.

In this episode:

• How Jack went from being expelled from school at 15 to building a $35 million property portfolio by age 27.
• Jack's early life in Western Sydney and how growing up with limited financial resources ignited his drive for success.
• Explaining the strategic risks & why he made them. For example: Why investing his entire weekly wage to have lunch with a mentor was the best decision he ever made.
• Jack's method of turning $1,500 into a multi-million dollar investment portfolio by leveraging his early gains.
• The role of mentors like Chris Gray in Jack's journey and the importance of surrounding yourself with successful people.
• How Jack's initial jobs in construction and mining set the foundation for his real estate success.
• The mindset and discipline Jack developed to overcome obstacles and stay focused on his goals.
• Jack's approach to property investment, including the types of properties he targeted and why.
• The challenges Jack faced in managing newfound wealth and staying grounded despite rapid financial success.
• The importance of personal development and self-confidence in Jack's journey, and how he continues to push his limits through ultra-marathons and other challenges.

---

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Instagram: https://www.instagram.com/jackchenderson/?hl=en

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Daniel Hakim is the CEO & Founder of CUB (Club of United Business) and BOA (Business Owners App). Daniel started CUB with just five members in 2015, and has built it to be Australia’s fastest-growing business owners club for accomplished entrepreneurs with over 2,000 members.

Daniel has recently founded BOA, a game-changing networking app for entrepreneurs so he can impact entrepreneurs of all stages and ensure everyone has access to the same information, tools and

perspectives regardless of their starting point.

In this episode:

• "Don't think about what business you want to have, think about the people you want to serve" - How asking this question can change the way you look at your next business.
• How Daniel started CUB with just five members and scaled it to over 2,000 members.
• The 2 qualities every successful entrepreneurs MUST embody.
• The impact surrounding yourself with the right people will have on your growth trajectory.
• Sales Person Vs Sales System? What's more important and why?
• Overcoming the challenges of rapid expansion and he learnt from those mistakes.
• BOA = the LinkedIn for business owners - Why it's going to be largest networking app for business owners around the world.
• Daniel’s approach to balancing vision, team building, and execution.
• The future plans for CUB and BOA and their impact on the business community.

---

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Instagram: https://www.instagram.com/the.danielhakim/?hl=en

CUB: https://www.instagram.com/clubofunitedbusiness/

Boa: https://www.instagram.com/boa.app/?hl=en

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In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million!

It all started when Raquel, the founder of the popular unisex fragrance brand "Who Is Elijah" discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.

Adam has since come into the business and is now the CEO while Raquel has some what taken a back seat to the day to day activities of the brand and is concentrating on the international retail expansion and partnerships.

Over the past 12 months the brand has gone from strength to strength and is now stocked in Priceline, Sephora, Adore Beauty, David Jones & Urban Outfitters with plans for a lot more growth in the retail space over the next year ahead.

---

Follow Adam & Raquel here👇

Adam: https://www.instagram.com/adambouris/

Raquel: https://www.instagram.com/raaaquelbouris/

Who Is Elijah: https://www.instagram.com/whoiselijahparfum/

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Madi Stefanis is the founder and CEO of the 35mm Co who are famous for their reusable film film camera - The Reloaded, which has taken the internet by storm!

In 2023 Madi appeared on Shark Tank Australia where she was offered a deal by not one but TWO Sharks!

At only 24 years of age, and 3 years into this business journey Madi & 35mm Co continue to go from strength to strength with an aggressive retail expansion throughout Australia about to roll out later in 2024.

In this episode:

• How Madi went from flipping vintage camera's on Etsy to placing an $80,000 order for her very own reusable film camera - The Reloader.
• The Shark Tank Experience: What the application process looks like, how the filming really works and the TRUTH about doing deals with the Sharks.
• Overcoming perfectionism and the burden of putting too much pressure on yourself.
• The biggest lessons and best advice she took away from the Sharks.
• How 35mm Co was able to secure deals with some of the biggest retailers in Australia and what you SHOULD & SHOULDN'T be putting in your pitch decks.
• How Madi learnt to find her voice and build confidence public speaking (it used to be her worst fear)
• Organic TikTok Strategy: Breaking down the best way to effectively market ANY start up brand on TikTok without having to pay for ads.
• How Madi manages her energy & avoids BURN OUT after suffering from chronic fatigue for 3 years.

---

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Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

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Instagram: https://www.instagram.com/madistefanis/?hl=en

35mm Co: https://www.instagram.com/35mm_co/?hl=en

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Graeme Holm is Australia's Original Money Mentor. He is the best selling author of "The Money Mentor: How to Pay Off Your Mortgage in as Little as 7 Years Without Becoming a Hermit" and is the Founder of Australia's largest brokerage firm, Infinity Group, which now houses over 200 passionate and dedicated staff that are changing the lives of everyday Australians by allowing them to minimise their debt and maximise their wealth. 

Graeme has gained popularity online for his no BS approach to finance and his motto FTB (F*** The Banks) but it isn't just his brash way of speaking that has Graeme so popular with his clients. Graeme was rated the number 1 Finance Broker of the Year 2022, 2023, 2024 via rate my agent (just some of the hundreds of awards he has won for demonstrating excellence in his field).

While Graeme is financially set for life today, his life as a child couldn't be more opposite to what he experienced as a child. At just 6 months of age, Graeme experienced horrible domestic violence to which he has had 4 seperate nose reconstruction to try and correct. Him and his single mother moved around housing commissions estates in the Wollongong area until his was old enough to get a job and move out.

After a decade of experience in the Big 4 Banks of Australia, Graeme realised how broken and corrupt the financial system was in Australia which gave birth to Infinity Group and his missions to revolutionise the entire industry and give the power and tools back to the people so they can live a life of financial freedom.

In this episode:

• Personal Accountability: While the current state of inflation and the property market paints a grim picture - Graeme breaks down exactly how "it's not as bad as you think" for most...
• The psychological impact of financial stress on children (and how that still impacts you as an adult).
• How Graeme went from a domestic violence victim that grew up in housing commission to a a personal net worth that would make your eyes water.
• "You Can't Out Save The Australian Property Market" - Why you need to get into the market sooner rather than later + The grants, schemes and incentives that can help you do just that.
• How home loan repayments really work and how much interest you end up paying on a 30 years mortgage (MIND BLOWING 🤯)
• Offset Account vs Redraw Account: Which type or Mortgage is best for you depending on your individual circumstance.

---

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Instagram: https://www.instagram.com/graeme_holm/

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Denan Kemp, is a former NRL Player (Brisbane Broncos), the Host of Australia's No.1 Sports Podcast 'Bloke In A Bar' and the Founder of Bloke Beer.

Denan was an extremely talented athlete who had contact offers from the NRL, AFL & the A-League before choosing to sign with the Brisbane Broncos, whom he played 32 games for before moving across the ditch to the New Zealand Warriors (11 games). Regardless of his natural talent, Denan's playing career ended in a rather disappointing fashion at the age of just 27.

With no money in the bank and no qualifications following a life of a professional athlete, Denan had no choice but to start training as an apprentice electrician on above ground mines as a way to provide for himself and his future family. It was during this time working on the mines in freezing temperatures that he realised "there had to be more to life than this". After listening to the Joe Rogan experience for hours on end whilst completing monotonous he was inspired to start his own podcast but in a niche that he felt that he had an advantage on against all of his competition, interviewing NRL players about their journeys and careers.

Denan's story is a testament to the power of passion, perseverance, and the ability to turn a vision into reality. Join us as we take a closer look at how Denan Kemp has not only created a beloved beer brand but has also established a media platform that celebrates the sport he loves, making Bloke in a Bar a symbol of camaraderie, sportsmanship, and the Aussie spirit of having a good time with mates.

---

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Instagram: https://www.instagram.com/denankemp/?hl=en

Bloke In A Bar: https://www.instagram.com/blokeinabar/?hl=en

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Jules Robinson rose to prominence as a fan favourite in the hit Australian TV series Married At First Sight (MAFS) before channelling her on-screen success into 3 thriving businesses in the Fashion & Beauty niches.

In this episode we unpack Jules life, from childhood struggles, to a series of rough breakup's which led her to an intense period of self-discovery to which she credits as altering the rest of her life forever. It was during this period that she learned of the power of manifestation, fell in love with goal setting and developed a series of new habits that would shape the rest of her life and being.

We discuss her MAFS experience, what it was like to finally find true love and her experience starting a family as a 'geriatric' mother (and what that all really looked like behind the scenes).

Jules shares what her experiences has been like building her three businesses as we dive into all of the highs, lows and lessons of being an entrepreneur, mother and public figure.

In this episode:

• What is was like growing up as a 'curvy girl' in the Kate Moss era of super skinny super models.
• Her experience having an innate sense of self-worth and inner confidence and being told "she was stuck up for loving herself too much".
• Jules body confidence journey and what she did to finally accept herself and her advice for building real self-confidence.
• Becoming a 3x Founder in the Fashion & Beauty Niches and how she has managed to gorw her business and overcome the different challenges they all create.
• Her ever evolving relationship with well-being: Manifestation, Gratitude, Goal Setting, Meditation & Reflection.
• Jules recounts experience with relationships and finally finding true love later in life.
• How Motherhood changed her life and how she balances it all with running her business.
• How Jules handles her bad days and WHY you need to accept them as a part of life.

Jules book - "Ask Jules: Love Yourself & Live Your Dream" is officially available for purchase on May 1st 2024.

---

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Instagram: https://www.instagram.com/julesrobinson82/?hl=en

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