In this episode of the Financial Behavior Thought Leaders podcast, Dr. Mary Bell Carlson welcomes Danika Waddell, CFP®, MS, RLP, a human-centered financial life planner known for her unique approach to ongoing client engagement and holistic life planning. Danika Waddell brings her heartfelt story of how she entered the world of financial planning—a journey that began with degrees in math and psychology, winding through career shifts before finding the perfect balance between analytical rigor and values-driven guidance. The conversation dives deep into what it means to go beyond traditional, technical financial advice and truly help clients align their money with their purpose and life changes over time.

Together, Mary and Danika explore why modern financial planning isn’t just about creating beautiful plans or offering technical recommendations. They discuss the crucial “human side” of advising—empowering clients to articulate their deepest values, revisit those goals regularly, and hold themselves accountable to the life they most want to live. Danika Waddell shares real-life stories from her practice, provides a behind-the-scenes look at her keynote speech, and offers simple, actionable shifts any advisor can use to make their client relationships more impactful and lasting. The episode closes with a personal note on living your own values as an advisor—illustrating why authenticity matters when inspiring others to pursue their dreams.

Five Key Takeaways:

1. The Power of Human-Centered Advice:
2. Danika advocates moving “beyond the three questions” of initial client discovery to maintain meaningful engagement throughout a client’s life. She explains that technical expertise is just table stakes: true impact comes from ongoing conversations about clients’ values, goals, and life transitions.
3. From Advisor as Expert to Client as Expert of Their Own Life:
4. Financial professionals are trained to be technical experts, but Danika stresses the importance of shifting the focus—putting the client in the driver's seat as the expert on their own values and priorities. This mindset empowers clients and leads to more authentic, lasting transformation.
5. Why Financial Plans Don’t Get Implemented:
6. Technical plans often sit unused because they aren’t connected to real motivation. Advisors need to revisit clients’ original goals and values regularly, reflecting clients’ own words back to them. This accountability can be a catalyst for clients to make changes, as illustrated by Danika’s moving example of a client re-evaluating his work-life priorities.
7. Adapting in an AI-Driven World:
8. With the rise of AI and automated planning tools, delivering a “standard” financial plan is no longer a differentiator. Danika argues that what will set advisors apart is their ability to integrate deep, ongoing behavioral work—focusing on values, dreams, and emotional support, which technology simply can’t replicate.
9. Simple, Actionable Tools for Any Advisor:
10. No matter where you are in your career, adding just one new human-centered question, tool, or reframing technique can deepen your client relationships. Danika’s keynote and approach are designed to help advisors at every level immediately make their client work more meaningful and effective.

Tune in for insights, practical applications, and inspiration from one of the leading voices on blending technical mastery with the art of human connection in financial planning. Discover how you—and your clients—can create lives aligned with your deepest values, not just your bottom line.