We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as our first guest  in season 2. For this first episode back, Michael and I discuss all the ways that COVID has re-shaped marketing practices within scientific industries, the successes and failures we have encountered adapting to the new demands of the industry, and the benefits of sound data analysis and measurement while trying to determine what does and doesn’t work from a marketing perspective.