In this episode, Harsh Thakkar welcomes David Ormesher, CEO of CG Life, a leading marketing agency in the life sciences and pharmaceutical sectors. David shares over 30 years of experience in life science marketing and storytelling. From startups to large enterprises, CG Life helps companies blend complex science with compelling stories to resonate with patients, healthcare professionals, and investors.

David discusses his entrepreneurial journey, how CG Life specializes in biopharmaceutical marketing, and key insights into building an agency that bridges the gap between science and storytelling. He also shares the strategic importance of focusing on the patient journey, how to scale marketing for companies of all sizes, and the role of digital platforms in the ever-evolving landscape of pharma and biotechnology marketing.

Chapters:
00:00 - Introduction  
00:09 - The Importance of Storytelling in Life Sciences  
01:00 - David’s Journey into Life Science Marketing  
02:00 - Starting CG Life and its Evolution  
05:00 - Combining Science and Storytelling  
08:00 - Challenges and Opportunities in Biopharma Marketing  
10:00 - CG Life's Growth Strategy and Key Acquisitions  
13:00 - Leveraging Social Media and Digital Platforms in Pharma  
17:00 - Storytelling for Different Audiences: Patients, HCPs, and Investors  
22:00 - Case Study: Terran Biosciences – Building Market Visibility  
24:00 - Case Study: Novo Nordisk – Digital Customer Experience for HCPs  
30:00 - Advice for Entrepreneurs Starting a Marketing Agency  
34:00 - Lessons Learned from David’s Entrepreneurial Journey  
36:00 - Building a Strong Team for Success  
37:00 - Final Thoughts and Call to Action  


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Links:
Visit CG Life: (https://www.cglife.com)  
Connect with David Ormesher on LinkedIn: (https://www.linkedin.com/in/davidormesher)

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For transcripts, check out the podcast website - www.lifesciencespod.com