Benchmark report analyzed 1,387 brands across all verticals using Return Path’s Consumer Network data for Microsoft, AOL, Gmail, and Yahoo subscribers between July 1, 2016, and June 30, 2018. This analysis maps the life-cycle from the initial email received from the brand through the first 12 months of subscription. 🙄

https://popupsmart.com/blog/lifecycle-benchmark-for-email-marketing/