Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon.

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tailor messages based on the customer's current stage, meet their needs, and move them into the next phase along their journey.

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